In order to increase awareness of Laborama as a federation and expo, we want to launch a sector campaign on Kanaal Z/Canal Z, the only national TV channel that stands for reliable financial and economic reporting.
A sector campaign is called a “Z-programme” on the channel. In our specific case, this would be Z-Labo. A campaign consists of a series of 8 to 10 episodes. One episode is broadcast on a fixed day each week.
The episode is announced the day before via a trailer. On the day of broadcast, the episode is placed in a loop and repeated every 28 minutes. The episodes are broadcast on both Kanaal Z and Canal Z.
An episode lasts approximately 5 minutes over a period of 8 to 10 weeks: one episode is shown each week. This episode is structured according to a fixed pattern: opening credits, intro by an expert with possible cases, 3-minute report and final credits. We fill in the 3 minutes within this episode ourselves. We can work in themes, applications or sectors.
Kanaal Z / Canal Z has a daily reach of 450,586 viewers: 309,962 in Flanders and 144,348 in Wallonia.
The cost of such a campaign is €71,042 for 8 episodes or €88,361 for 10 episodes, or approximately €8,880 per episode.
In both scenarios, Laborama would be responsible for 2 episodes. This leaves 6 to 8 episodes available for interested members.
Furthermore, Laborama is committed to more than just the two episodes. We are keeping the contribution for members at €6,000. Laborama will cover the rest.
The only optional cost is for subtitling, which comes to €600 per episode.
If you are interested in participating in this series of reports, please contact us at info@laborama.be. We can therefore realise a presentation/testimonial of your company for 6 or 8 members.
You can download some slides with more information via this link.
Kind regards,
Team Laborama
